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The Campaign for Wool: A Warm & Wooly Choice

Campaign aims to promote wool as a reliable and renewable resource


It’s always good to have friends in high places and with His Royal Highness The Prince of Wales as it patron, the Campaign for Wool began with the right audience and continues to expand its reach. The Campaign sets out to do just what its name implies: boost support and use of wool for products of all kinds.

The stress here is on wool’s status as a 100% renewable resource that also happens to be 100% natural, 100% sustainable and 100% biodegradable. In fact, the campaign offers many reasons to choose wool for the home, for clothing and for life in general. Its uses include everything from insulation and soundproofing to wearing it and walking on it, not to mention the fact wool has been scientifically proven to create a perfect sleep climate. According to the Campaign, the simple switch to a wool bed, duvet and blanket can lead to a deeper sleep, lasting comfort and sweet dreams. Not bad for a product promise.

“All we are saying,” the slogan goes, “is give sheep a chance and choose wool!”

The Campaign for Wool’s top reasons for choosing wool:

It’s natural: Wool is grown on sheep that graze freely on the countryside.

It’s sustainable: Wool is an annually renewable fiber and therefore is a resource that is naturally replenished.

It’s warm: Wool is the original fiber for warmth. It has insulating properties and can keep you warm and cozy in the coldest conditions.

It’s cool: Wool is also a fiber that stays cool. It breathes and will adapt to suit its environment or its wearer so that you don’t feel any discomfort.

It’s comfortable: The flexible, tactile nature of wool makes it very comfortable to wear or to feel underfoot.

It’s technical: The complex cell structure makes wool a working fiber; the key attributes of the fleece that protect the sheep continue to perform even after it has been shorn.

It’s versatile: The endless suitability of wool for many applications from fashion to floors to insulation show that wool is capable of adapting to its use.

It’s naturally fire-retardant: As a result of its high water and nitrogen content, wool will naturally resist fire and does not melt, drip or emit noxious fumes, which are key causes of fatality in fire situations.

It’s biodegradable: The natural ability of pure wool to biodegrade is an asset to the world as the eco-agenda grows.

It’s durable: Unique resilience ensures that it can withstand wear and tear over a long period.

It’s appearance is long-lasting: Appearance retention is a key attribute of wool so that it will look beautiful for many years.

It has natural bounce-back: On the floor, wool has the ability to resist flattening and in a garment it will resist creases. This is due to its natural spring-like character.

It has quality and style: The enduring quality and style of wool is still seen by the world’s fashion and interiors champions as being superior to other fibers.

It’s safe and slip-free: Wool is the perfect flooring for the home -- young children and the elderly can be protected from accidents with a soft flooring.

It’s carbon efficient: An effective insulator, wool will reduce the need for heating and protect against heat loss making it highly carbon efficient.

It’s non-allergenic: Able to trap dust within its microscopic scales, wool prevents floating dust in the home so that it can be vacuumed later. This keeps the air cleaner for breathing.

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