You may already know Blik as the maker of innovative, self-adhesive surface graphics for walls. The product, which I happen to have happily used myself, really opens up a multitude of interior options. My own project combined two packages of a Blik flora pattern and served as a dramatic alternative to a headboard.
As the company has matured, so too has its creativity and Blik has now teamed with its neighbors in Venice, Calif. -- WRAPPED -- for a line of wall graphics based on WRAPPED’s artfully-crafted gift wrap. The launch of the Blik x WRAPPED line includes three patterns, offering options to suit a variety of design styles.
The very idea for WRAPPED was born in co-founder Ryland Arnoldi’s childhood. Arnoldi’s father, Charles, was an artist who used butcher paper to protect his work table. The young Arnoldi was always fascinated by his father’s clever move to later use the paint-splattered paper as gift wrap.
“It was amazing to see how he could transform an ordinary package into an art-like object,” Arnoldi said. “People were extremely careful when unwrapping his presents, as they wanted to save the paper.”
WRAPPED began in 2011 when Arnoldi teamed with Sam Seidman and together they built a product that stems from the idea that wrapping paper can be much more than “a generic disposable shell.” Just like his father, Ryland knew it could in fact be a work of art and a keepsake as precious as the gift found inside.
“I witnessed how great wrapping paper can transform the entire experience of receiving a gift into something truly extraordinary,” Ryland said. “My father’s approach to gifts planted a seed in my mind that eventually grew into the launch of WRAPPED.”
The brand already has grown beyond wrapping paper to include journals, stationery and, now, the Blik x WRAPPED line.
The two companies already were joined by their Venice, Calif. roots. The colorful town (which I sometimes call home) has always been known for its creativity and originality but has seen a surge in recent years of architects, designers and artists taking that creativity to the next level. It’s a place where imagination is encouraged well beyond the wide-eyed years of childhood.
“We liked WRAPPED’s take on traditional wrapping paper and were drawn to the fact that Ry and Sam were local to Venice,” said Scott Flora, co founder of Blik. “When we found out Chuck Arnoldi was behind it, everything clicked. We’ve been admirers of Arnoldi’s work for years. WRAPPED is one of those examples that demonstrates the convergence of original ideas happening in Venice.”
The line begins with three patterns: Shadow, 90291 (the Venice zip code) and Macro. Made from self-adhesive vinyl, the wall wraps come six sheets to a package and are meant to adhere to any smooth flat surface. Since the wraps begin as high resolution photography, the finished products feature vibrant colors and perfectly mirror the original works.
Reflecting the professional graffiti that colors the streets of Venice, 90291 is a true representation of the neighborhood; Shadow is darker and more subtle in its illustrative patterning; and Macro is based on Charles Arnoldi’s Middle America. The original artwork is 16-feet high and the Blik x WRAPPED version allows you to recreate part of the massive piece and create your own “windows,” as Charles called them, of depth and color.
All Blik and WRAPPED products are made in the USA.
More About Blik
Blik was co-founded by Architect Scott Flora and Food Editor Jerinne Neils in 2002. The company calls its founding “an exploration into the concept of the wall as canvas.” To date, Blik has collaborated with a variety of brands including the Keith Haring Estate, Charles & Ray Eames, Atari and Nintendo.
The company has received very prestigious attention as an I.D. Magazine Product Design Distinction Award Winner and one of Entrepreneur’s Top 10 Brilliant Companies of 2010. Blik also participated in the Cooper-Hewitt National Design Triennial.